What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimizing your brand's presence in AI-generated responses from search engines like ChatGPT, Perplexity, Claude, Gemini, and Grok. Unlike traditional SEO which targets Google search rankings, GEO focuses on being cited, recommended, and accurately described by AI models when users ask questions in your category. It involves tracking visibility scores, analyzing citation patterns, and optimizing content to appear in AI-generated answers.

What is the difference between SEO and GEO?

SEO (Search Engine Optimization) optimizes content to rank in Google's link-based search results. GEO (Generative Engine Optimization) optimizes content to be cited in AI-generated answers from ChatGPT, Perplexity, Claude, Gemini, and Grok. Key differences: SEO tracks keyword rankings; GEO tracks visibility scores and citation frequency. SEO focuses on backlinks; GEO focuses on being a citable, authoritative source for AI models. SEO targets 10 blue links; GEO targets the AI answer itself.

How does Genlytic track AI visibility?

Genlytic tracks AI visibility by automatically firing your tracked prompts at 5 AI engines daily — ChatGPT (OpenAI), Perplexity, Claude (Anthropic), Gemini (Google), and Grok (xAI). It analyzes the responses to detect brand mentions, citation position, sentiment, and share of voice. Results are aggregated into a Visibility Score (0-100), position rank, and trend data that updates every 24 hours.

Which AI engines does Genlytic support?

Genlytic currently tracks 5 AI engines: ChatGPT (OpenAI), Perplexity, Claude (Anthropic), Gemini (Google), and Grok (xAI). New AI engines are added continuously as the AI search landscape evolves.

How much does Genlytic cost?

Genlytic offers four pricing tiers: Starter at $59/month (for individuals), Pro at $149/month (most popular, for growing brands), Growth at $399/month (for scaling teams), and Enterprise with custom pricing for large organizations. All plans include a 14-day free trial with no credit card required.

What is AI presence analytics?

AI presence analytics tracks how often, where, and how your brand appears in AI-generated responses across engines like ChatGPT, Perplexity, Claude, Gemini, and Grok. It measures visibility score, citation position, share of voice, and sentiment — replacing the guesswork of traditional SEO rank tracking for AI search.

Which AI engines does Genlytic track?

Genlytic tracks 5 AI engines: ChatGPT (OpenAI), Perplexity, Claude (Anthropic), Gemini (Google), and Grok (xAI). Each engine is queried with your tracked prompts daily to give you real, up-to-date visibility data.

How often is AI presence data updated?

Genlytic runs automated scans daily across all tracked prompts and AI engines. Your visibility score, position rank, and sentiment data are refreshed every 24 hours so you can spot changes as they happen — not days or weeks later.

What is a Visibility Score in GEO?

A Visibility Score is a 0–100 metric that measures the weighted percentage of your tracked prompts where your brand is mentioned across all AI engines. A score of 100 means your brand appears in every tracked response. It's the primary KPI for Generative Engine Optimization (GEO).

What is Share of Voice in AI search?

Share of Voice in AI search measures your brand's citations as a percentage of all brand citations in your tracked category. If AI engines mention your brand 300 times and competitors 700 times, your Share of Voice is 30%. Genlytic tracks this daily so you can measure your competitive position in AI-generated answers.

Presence Analytics

Know exactly where you rank.

See how every AI engine mentions, positions, and describes your brand — across every prompt that matters.

Start tracking for free →

ChatGPT

84%

cited

trend

Perplexity

71%

cited

trend

Claude

68%

cited

trend

Gemini

22%

not cited

trend

Grok

45%

cited

trend

Sample data — your metrics appear after setup

How it works

Three steps from blind to visible.

Define your prompts

Add the questions your customers are asking AI engines. We handle the rest — querying every engine, every day, automatically.

We scan the engines

Genlytic fires your prompts at ChatGPT, Perplexity, Claude, Gemini, and more. Real queries, real responses — no simulation.

You get the data

See your visibility score, position ranking, and sentiment breakdown. Updated daily. Compared to yesterday, last week, last month.

What you measure

Every metric that matters.

Six signals, updated daily — everything you need to understand and improve your AI visibility.

Visibility Score

0–100%

Weighted % of tracked prompts where your brand is mentioned across all engines.

Position Rank

#1–10

Your average citation position when mentioned. #1 means you're cited first.

Share of Voice

0–100%

Your brand's citations as a % of all brand citations in your tracked categories.

Sentiment Score

0–100

AI-analyzed tone of how each engine describes your brand. 0–100 scale.

Prompt Coverage

0–100%

How many of your tracked prompts surface your brand at least once per week.

Engine Breakdown

Per engine

Visibility score per engine so you know exactly where to focus your optimization.

Get started

Track your AI presence starting today.

14-day free trial. No credit card required. See your first results within 24 hours.

Start free trial →View pricing